When people think of New Zealand they think snow capped mountains, lush green bush, rolling hills, sparkling lakes and a temperate climate - animals paradise! And with the trend in grass-fed, hormone-free meat steadily climbing, it’s clear to see how New Zealand producers are leading the way in this field.


The Grass Really is Greener

If you’ve driven within NZ and seen wide open fields with grazing cattle, there’s no need to explain the definition of ‘grass-fed’. If not, then just picture animals wandering and grazing freely on lush green pasture in the open air. In these free-range farms, animals can eat and live as they would naturally and because of this, have reduced stress and better welfare.


Going Against the Grain

On the opposite end of the s

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